Destination U
Ideation, Creative Direction, Video Production, Experiential Marketing
Faced with tumbling satisfaction scores, UKG’s CEO tapped into the power of his internal creative team to develop an authentic, immersive experience with a single destination in mind: happier customers.
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“Multiple customers pulled me aside to tell me how much they enjoyed Destination U. They appreciated our transparency, authenticity, and loved the unique creative of the promo packages and live events.”
VP, Relationship Management
Pre-Event Promotion
Satisfaction Scores Grew 4% After Destination U Events
95% Felt More Confident in their Partnership with UKG
96% Believed Changes Would Add Value to their Organization