CVS Digital Receipts
Concept Development, Art Direction, Digital Design, Illustration, Scripting & Storyboarding
From origami art to Halloween costumes and a wedding dress, those mile-long CVS receipts inspired both creativity and criticism. I helped CVS usher in a new era of digital receipts with a campaign that showed we were in on the joke while also listening to our customers.
63% Customer Adoption in 12 Months
58 Million Digital Receipts Sent Yearly
87 Million Yards of Paper Saved